The Pit & Balcony Community Theatre in Saginaw, Michigan was seeking to attract a new younger market. As a result, logo has been updated to be more upbeat and fun.
The fun color pallet and unique typeface was selected to appeal to a younger audience. To keep the identity Pit & Balcony interesting and flexible, the logo and accompanying pieces can be done in a combination of any two of the colors. Also, the logo has two alternate stackings to make it more versatile in different settings.
The custom tickets and popcorn packaging would be something that is unique to Pit & Balcony. This will make the theatre more memorable in the mind of the audience. Overall, the new branding for Pit & Balcony is upbeat, fun, and functional.