Tyger Brewing is a microbrewer in Midland, Michigan that formally had no identity or packaging.
I wanted to create something really unique that would stand out. However, microbreweries have exploded in the last few years, and everyone is trying to stand out. To achieve this goal, a lot of the packaging from microbreweries is highly illustrated, so I decided to do the opposite. The design for the six-pack carries is simple and bold to stand out amongst the many loud designs. A similar approach is taken with the bottle designs except with a unique twist. The cut out vinyl and skinny wrap around label give the bottles a completely unique and memorable look.