The SVSU University Art Gallery was in need a new and consistent brand to encourage all students on campus to visit.
The use of a modern serif typeface paired with a light sans serif type face creates a logo that is elegant yet still fun. The letter-forms have been modified to provide a look that is unique to the SVSU University Art Gallery. Variations of primary colors, red, blue and yellow, were chosen to represent the idea of art. The transparency of the letters allows for a color mixing to occur, further enforcing the idea of art and color.